IU Kelley School of Business Indianapolis Associate Dean Phil Powell recently told students, “IUPUI blends with Indianapolis to form the Kelley School classroom.”
It is with that mindset that Evening MBA students in the marketing, entrepreneurship, finance and supply chain enterprises are able to receive an immersive learning experience by going out to local businesses, talking to professionals and gaining real-world experience.
The latest opportunity for students was at PERQ, which is a marketing technology and promotions company on Indianapolis’ northwest side. Kelley School students and alumni met for a joint meeting of the DIVE (Discovery, Innovation and Ventures Enterprise) and the Marketing Enterprise. There, students and alumni received a tour of the unique work environment and business philosophy. Then, they heard from four panelists, who discussed entrepreneurship in the marketing tech space by sharing their journey to starting their own businesses.
The panelists included Scott Hill, founder and CEO of PERQ; Mike Chaplin, founder and CEO of Balance Marketing; Shawn Herring of Torchlight; and Rick Roetken, former CMO of Delta and former president of a one billion+ division of Masco.
“PERQ was a perfect place to start the conversation with students about what a career in this field looks like, the characteristics of someone who is successful in this field, and what the career pathways are,” said Kim Saxton, Kelley School clinical associate professor of marketing and marketing enterprise director.