Mayer’s passion for advertising started years ago. After graduating with an undergraduate degree in business and english, he worked for about a year with a non-profit before pursuing his MBA at Wake Forest University.
As an MBA student, Mayer interned at Sara Lee Corporation doing brand work for L’eggs pantyhose.
“During that internship, I had an opportunity to do a lot of brand management, industry work, advertising and forecasting, and I realized I liked that. I had found my niche.”
Shortly after that, Mayer received an offer from Kraft-Nabisco, and he worked there for three-and-a-half years on brands like Planters, Corn Nuts and Nabisco. During his time with Kraft, he worked on advertising, consumer promotions, new product launches, pricing strategy and more.
Mayer went on to help launch the brand Advil PM for Wyeth Consumer Healthcare (you may see a giant sign for Advil PM in Mayer’s office!), which has continued to do well since that time.
Though he’d found success in marketing, Mayer decided to pursue his dream of being a professor. He moved his family to Athens, Georgia, where he would ultimately earn a PhD in business administration from the University of Georgia.
“I don’t regret that decision for a second,” Mayer said. “It’s been a fantastic experience so far, and I can’t wait to see what the future brings.”
For aspiring Kelley students in any business field, Mayer’s advice is to work hard and to take advantage of every opportunity.