Who knew that Tinder could be used for marketing a city or a potential new job?
Bridget Barbara, BS’17, was part of a group of interns at digital ad agency Possible in Cincinnati, tasked with making the agency more attractive to out-of-state talent.
Barbara says the interns at Possible are typically tasked with an open-ended project each summer. This year, the interns were given a budget of $2,000, and they started with a bit of brainstorming and research. They looked into what their target audience may want (people who are 3-5 years into their career), and they considered what Possible has and what Cincinnati has to offer.