The Kelley School of Business on the IUPUI campus is expanding its experiential learning opportunities for students with the inaugural Marketing Enterprise.
Students can now gain an immersive learning experience in modern marketing, much like they already do in entrepreneurship with DIVE, supply chain with gSCIE and finance with FIND.
The first part of the process is getting out of the classroom and into community to learn about the different types of firms involved in marketing.
In the X522 Enterprise Lecture Series, Evening MBA students are exposed various career paths in a functional specialty.
For the Marketing Enterprise, these “lectures” are taking place at local businesses. The first session focused on the role of marketing services firms and ad agencies. We headed over to the nimblejack headquarters in downtown Indy. The two-story office on Washington Street across from Circle Center Mall highlights the collaborative and creative spaces that abound in Indianapolis today.
Nimblejack was started by Evening MBA alumni Christopher “Topher” Overstreet and Matt Pierson to provide relationship marketing services for national customers who use marketing tools like Salesforce Marketing Cloud.
What's even more exciting is the fact that nimblejack is Topher’s second marketing services firm. While earning his Kelley MBA, Topher actually started another creative agency – xiik. More recently, nimblejack and xiik have merged, keeping the nimblejack name.
Along the way, Topher recruited fellow Kelley Evening MBA alumnus Matt Pierson to be nimblejack's president.
For this lecture, our Evening MBA students heard the career journeys of Topher, Chris Sutton (also an Evening MBA alumnus who was most recently the top marketer at hhGregg) and Jennifer Dzwonar (Managing Principal of Borshoff, one of the Indianapolis’ largest public relations and creative marketing agencies).
"As a former Kelley MBA alum, getting to host the current class of students at nimblejack was fantastic. They had great questions and showed obvious engagement in hearing us speak about entrepreneurship and marketing," said Topher Overstreet, CEO of nimblejack.