Reggie Horne is the Traffic Network Manager for Frito Lay in Frankfort, IN. He has worked in supply chain management for 22 years. Currently, Reggie serves as an adjunct faculty member at Kelley Indianapolis, teaching P300, Introduction to Operations and Supply Chain Management.
Logistics is delivering the right thing, to the right place, at the right time. Logistics management is the planning, implementation, and control of the flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer's requirements.
Many logistics firms use computer modeling to determine the most cost-effective solution daily. Using data analysis, a logistician will change the delivery parameters within the computer model to improve service and/or reduce costs. However, logisticians are just one part of the team that manages the supply chain.
Supply Chain Management can be defined as the design, planning, execution, control, and monitoring of supply chain activities, with the objective of creating net value and building a competitive advantage. All supply chain managers are concerned with meeting customer needs. While logisticians focus on product movement, other supply chain managers are focused on the movement and storage of raw materials, work-in-process inventory, and finished goods. Still other supply chain managers lead new product development, procurement, sourcing, and performance measurement.