A portion of this post originally appeared in this article, 7 Content Marketing Tips for New Entrepreneurs.
Many entrepreneurs leverage content marketing to create inbound marketing because it is less costly. But, they sometimes forget that the key is having a constant stream of content. As noted on Entrepreneur.com, one way to more easily have a constant stream of content is to develop a company blog. Hubspot suggests that you really need to be publishing a blogpost nearly every weekday (that is, 4 days per week or 16+ times per month). That means you need to think creatively about what can be a blog post and get others to help you: