Six ways to use a company blog for content marketing

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A portion of this post originally appeared in this article, 7 Content Marketing Tips for New Entrepreneurs.

Many entrepreneurs leverage content marketing to create inbound marketing because it is less costly. But, they sometimes forget that the key is having a constant stream of content. As noted on Entrepreneur.com, one way to more easily have a constant stream of content is to develop a company blog. Hubspot suggests that you really need to be publishing a blogpost nearly every weekday (that is, 4 days per week or 16+ times per month). That means you need to think creatively about what can be a blog post and get others to help you:

1. Get customers to share how they are using your product/service.

2. Seek out customer testimonials and ask them to include a picture.

3. Introduce your own team and share your press releases.

4. Introduce new products and services.

5. Repurpose your emails announcing a sale or other updates.

6. Show the "behind-the-scenes" way to use your products.