So - is the $5 million dollar price tag worth it? Professor Mark Mayer discussed on WISH-TV Friday morning.
Mayer says it's high risk, high reward when it comes to Super Bowl advertising. He also adds some interesting insight:
“I think one thing that is underrated is the human side of this – we look at the Super Bowl as viewers, and it’s an amazing event, almost a national holiday, and advertising is a big part of that," Mayer explained. "Underlying that is the fact that advertising is a stressful industry, and when you talk about a Super Bowl ad -- spending five million dollars from the client side and producing ads that will be hyper-analyzed by your peers, by the general public, by the industry experts -- that is an extremely stressful thing."
"You can bet right now there are hundreds of employees at advertising agencies with their fingers crossed, hoping they will do well on that ad meter and hoping there’s a good response to that ad, because there will be some winners and will be some losers. It’s very tough to finish near the bottom. So some of the ads that are big missteps, I think that’s a piece we kind of gloss over when we see it on Twitter. As we talk about how it was terrible -- well, there are people who made that ad, and that’s a tough pill to swallow when you’re on a stage that big and you don’t do well."
Hoping for a preview before the big event Sunday? Some of the ads we will see Sunday have already been released on the internet - take a look!
Stay tuned Monday for an update from our professors on their favorites from the weekend.