Company representatives say the program provides insights into future opportunities, and it allows them to think about products and services in ways they may not have before.
Students may consider new goods or services, providing a feasibility study of the new product and market. They will determine if return on investment justifies risk and capital investment.
“I recommend this to any company looking to expand its current market or explore new ways of growing business,” added Walchle. “It was rewarding to give back to these business students and guide them through this process.”
“I was impressed with the level of engagement I had with students,” said Mike Patterson, vice president of strategy at Rook Security. “Throughout the semester, they communicated with me regularly as they considered new ways to market two of our newest products.”
“Students give you a new and modern perspective,” explained Daniel Reyzman, BS’10, MBA’15, senior manager, tax product at First Advantage Tax Consulting Services, LLC. “Participating in this program allowed us to build rapport with future business leaders. I believe if you can contribute to students’ growth and learning, you’re contributing to our future as a business—and the future of our economy here in central Indiana, as well.”