What makes things go viral? How are some organizations able to garner incredible social media engagement? Where do organizations fall short? In this episode, we're sitting down with Kelley School of Business Clinical Associate Professor of Marketing Brian Vander Schee, who studies digital marketing, social media, branding, and consumer engagement. We discuss how to build - and maintain - a high-level of social media engagement for your organization and brand.
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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.
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Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35cLVqy