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  • How to incorporate design thinking into your business

How to incorporate design thinking into your business

Tuesday, January 05, 2021

"I want to know what your users experience and what their pain points are so we can find a solution." Brenda Bailey-Hughes, Kelley School of Business Senior Lecturer

As businesses look ahead to solve current pain points in the various industries, design thinking strategies should take center stage in order to discover solutions that actually work. Through the process of imagination, ideation, and innovation, any organization can solve issues their customers, their shareholders, or even their staff face on a day to day basis. On this episode, we're exploring Kelley School of Business Senior Lecturer Brenda Bailey-Hughes's new E-book, "The Design Thinking Playbook" so you can have practical steps that being solutions to your specific industry.

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Get a FREE copy of "The Design Thinking Playbook"

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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.

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Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35cLVqy



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