As businesses look ahead to solve current pain points in the various industries, design thinking strategies should take center stage in order to discover solutions that actually work. Through the process of imagination, ideation, and innovation, any organization can solve issues their customers, their shareholders, or even their staff face on a day to day basis. On this episode, we're exploring Kelley School of Business Senior Lecturer Brenda Bailey-Hughes's new E-book, "The Design Thinking Playbook" so you can have practical steps that being solutions to your specific industry.
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