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  • How to maintain a positive brand after an acquisition

How to maintain a positive brand after an acquisition

Monday, March 09, 2020

"Products will come and go, but if you build a brand that gives you trust with your customers, you can build long-lasting success."  Tiffany Sauder, CEO of Element Three

There are two groups impacted during times of acquisition, the employees and the customers -- both of whom may share a feeling of uncertainty of what's to come. So as organizational leaders, it's up to us to lead our team through the road ahead. On this episode, we're sitting down with the CEO of Element Three Tiffany Sauder, who has guided many firms through the highs and lows that come with company buyouts. She shares why we must maintain honesty, empathy and transparency to maintain "buy-in" from our team and clients.

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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.



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