Organizations all around the globe are changing their business models in the wake of the COVID-19 pandemic. The strain of this unexpected economic slowdown on all organizations, especially small businesses, proves to be very difficult. So how can these companies weather the storm and keep their organization afloat? On this episode, we're sitting down with Kelley Professor of Strategy and Entrepreneurship Todd Saxton, alongside Kelley Professor of Marketing Kim Saxton, who regularly work with the entrepreneurship, startup and small business community, to get their recommendations for what small businesses can do, right now.
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