Many entrepreneurs dream of the day when their start-up business grows into a publicly-traded company on the stock exchange. For others, this decision is fraught with fears of giving up control, changing how we do business, or "selling out" to corporate greed. So the first question that comes to mind is, "does taking my company public make sense for our business model?" or "Is there any truth to these claims?" On this episode, we're sitting down with the CFO of Yext Steve Cakebread, MBA'76, who also worked as the CFO of Pandora, heading up the effort to take that company public, and the CFO of Salesforce, growing the organization from a $20 million business to a $1.2 billion business. Steve shares tips from his new book "The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right" to help us create a successful strategy for organizational growth and determine if going public is right for our business.