We hear the word "disruption" fairly often in business. In fact, some of our organizations have their business model built on this very idea. So how can we really drill down into being a business that sets ourselves apart from the rest? How do we truly "disrupt" a new market? It starts with changing our mindset as leaders. On this episode, we're sitting down with the host of the Build Your Brand podcast and Context & Clarity LIVE Jeff Echols who helps us unpack what disruption actually looks like and where we should start our journey.