How to avoid startup icebergs that sink organizations

In their new book, The Titanic Effect, Kelley School of Business Professors Todd and Kim Saxton, along with Co-author Michael Cloran, share why startup failure is nearly always the result of a series of errors that weren’t obvious—problems that lurked beneath the surface. On this episode, we are taking a dive into the murky startup waters to discover how to keep a new business afloat.

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As an ROI Podcast listener, you can preview the book, download a free resource, and order your copy through this exclusive link.

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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make a better business decision.

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