How to avoid startup icebergs that sink organizations

In their new book, The Titanic Effect, Kelley School of Business Professors Todd and Kim Saxton, along with Co-author Michael Cloran, share why startup failure is nearly always the result of a series of errors that weren’t obvious—problems that lurked beneath the surface. On this episode, we are taking a dive into the murky startup waters to discover how to keep a new business afloat.


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