Competition. One of the great pillars of our free-market culture. It drives us to be better – pushing us into new frontiers of innovation. And what better manifestation of this value than the fields and arenas around the country, full of sweaty athletes and tribal chants. However, none of this exists without the loyalty of the men and women in the stands. So what draws those crowds? On this episode, we’re sitting down with Kelley marketing professor Kim Donahue, who is helping us discover how we can make fans of our organizations, not just customers or donors.

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